| Design must flow from customer demand/desires. And 90% of design is just "correctly assigning priority" to elements and actions. If you know what is important (and what is less important) you use... - white space (more whitespacce = more important) - dimension (larger = more important) - contrast (higher = more distinct) - color (brighter = more important) ... to practically implement the decided priority. How to validate you have implemented priority correctly? Just ask a few people what do they see first, second, third, etc in a page. If you designed it right - their eyes will see things exactly in the order you expected them to. In short - "design is guiding user's senses in the most prioritized manner to the user in achieving their goals" In our startup - we call this the "PNDCC" system (priority, negative space, dimension, contrast, color). There are a few more tricks to make it even more powerful - but as I said - just getting these right puts you in the top 10% |