[orangecat]

Google has been looking for post-ad post-search revenue for almost a decade now

With a reasonable degree of success. In their last quarter (see https://abc.xyz/investor/earnings/) 25% of their revenue was non-ads, and that percentage has been consistently increasing.

[throwaway2037]

That is much higher than I expected. Thank you to share the link. Can you imagine anyone saying "Media company XYZ has been looking for post-ad post-search revenue for almost a decade now"? It makes no sense. To me, Google is like a post-film/TV/newspaper media company that, unsurprisingly, makes most of its money from adverts.