[r00fus]

I don't see "services/subscriptions" in this list of revenue sources. Is it in the "other" bucket?

Because that's been growing steadily, IMHO.

[rchaud]

Growing steadily isn't impressive considering the reach that Apple has. As a mature company and not a startup that's valued on potential, Apple will also be looking at their actual margins. Costs a lot to make those TV shows.