[alephnerd]

And this is how Indian elections work.

The amount of data collection and analysis is insane. Election Consulting Companies like I-PAC and Showtime Consulting would gather extremely granular religious (sect level), ethnic (sub-clan level), age, linguistic (sub-dialect level), economic, and social metrics and poll on a near weekly basis, and work with the parties that hired them to iterate on electoral messaging and promises based on the selected demographic intersection.

These consulting firms also pay Microsoft and Google India level salaries so they are attracting the best of the best at top Indian universities.