[bryanlarsen]

Rivian is clearly led by marketing folks who recognized that a successful truck would sacrifice efficiency for looking conventional.

A truly engineering led organization would end up with something like the Tesla & Nikola semi trucks, closer to the ideal teardrop shop that aerodynamics leads to.

[bearjaws]

If Americans cared one bit about efficiency the country would look entirely different.

Half of all people buy a massive SUV for their one child to be driven around in.

Also the R1T is only about 8% less efficient than a CT...

[bryanlarsen]

Yes, that's part of the point I'm trying to make. Only engineers care about efficiency.