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by abxyz 472 days ago
The Cybertruck didn't do anything to the brand, the Cybertruck is a manifestation of the brand. Musk is a visionary who just happened to have a vision that had overlap with the zeitgeist (electric cars in the 2010s) but he is not a savant, most of visions are absolute nonsense, and we're now seeing that play out. The Model 3 is more of an aberration for Musk. The Cybertruck is pure Musk.