[acdha]

I’m also trying to figure out how AI is revolutionizing the business by selling cold treats on a hot day when people did that in the analog era. That seems like it would be a lot more compelling if it found some non-obvious connections.

[mc32]

As if... they can even keep the softserve icecream machines running reliably!

[hiddencost]

I mean we've been doing large scale business data analytics and micro targeting for a very long time. But this is just ... Boring.

[acdha]

Exactly - the exact same pitch would have been used with “big data” in the 2010s, and probably something about OLAP a decade before that. It was weird seeing that example without even attempting to explain what makes it AI other than, presumably, giving Gartner a lot more money.

[eesmith]

"Diapers and beer" was the go-to story for data mining of purchasing data in the 1990s. https://tdwi.org/articles/2016/11/15/beer-and-diapers-imposs...

That link shows both how widespread the idea was, and how shaky the evidence was.

[larvaetron]

> the exact same pitch would have been used with “big data” in the 2010s

I'm surprised I don't see this mentioned more often. The tech industry feels like a "more obvious than usual" case of déjà vu these past few years.

[acdha]

I think some of that is age and experience helping recognize the cycle (and the big consulting companies always pushing new things hoping their clients won’t notice their previous claims were off) but there also seems to be an angle around how much money is controlled by a handful of people seeking huge returns. The industry tends to focus on what VCs want and there just isn’t much diversity in that community – the guys who got lucky don't reliably keep having new ideas and having more money than you know what to do with tends to stifle creativity: they’re not forced to deal with criticism, nobody is stressing about their success, and their working experience is increasingly outdated because they’re hearing only from other rich guys who also not only don’t have to do the hard parts themselves but probably have entire teams “green-shifting” things so nobody has to tell their boss that their business isn’t as simple as some Gartner analyst assumed.

[TZubiri]

Presumably it would give an offer only when you wouldn't have otherwise ordered.

So maybe a daily coffee at off peak hours if it's within your commute idk

[01HNNWZ0MV43FF]

Also they're just lying, ice cream would cost more on hot days due to demand