[crazygringo]

Performance. For faster page loads.

uBlock Origin Lite still blocks ads on Chrome, but it's faster than uBlock Origin.

I don't expect Google's ad revenue has changed meaningfully at all, assuming people switch to uBlock Origin Lite.

[zamalek]

The difference is negligible: https://nitter.net/gorhill/status/1792648742752981086 (uBOL appears as adblox).

[gkbrk]

It blocks less ads, it's not surprising that it's faster.

[warkdarrior]

I thought the browser would be faster when blocking more ads, not fewer ads.

[gkbrk]

I doubt they're benchmarking things properly. Most likely some flawed "ad blocking speed" that doesn't measure ads and tracking scripts that are loaded / parsed etc.

Not even sure it's a valid comparison; are you even an ad blocker that can be compared with another ad blocker if you don't block ads properly. You can get a lot more speedup with an ad blocker that blocks nothing. Ad blocking speed would be 0 microseconds :P