[pbreit]

"but isn't it a coinflip as to who will win in the long-term?"

One of the more ill-informed questions I've heard in awhile. Do you have any idea how much energy, persistence and brains go in to creating a successful, winning service?

[beedogs]

I'm guessing he does, which is why he's wondering exactly how there came to be a half dozen players in this incredibly tiny market niche.

[AznHisoka]

I think it's one of those sexy tech ideas everyone thinks they brilliantly discovered first.

[pclark]

you think customer loyalty is a niche? it applies to every business on the planet. it's one of the largest markets you could attack.