[InsideOutSanta]

This blog post briefly explains their legal setup:

https://blog.ecosia.org/trees-not-profits/

They don't just have intentions, they have legal requirements. It's fine to be cynical, but if we just assume that everything is always terrible, there is no incentive to not be terrible.

[short_sells_poo]

And how reliable are those legal requirements? One has to be very naive to believe that the law is some sort of ironclad constant of the universe. For someone with money, the law is simply an equation. It can be bypassed, molded or broken - the only balance is the money, the payoff. Did the law stop HSBC from laundering cartel money? Did the law stop Wirecard? When enough money is involved, people just look at it as a risk/reward or cost/payoff.

I'm optimistic about this effort. I have no doubts about their current intentions. But I'm not so naive as to believe that just because something is illegal right now, that this is some sort of bulletproof barrier against shenanigans in the future. So many companies have made promises like this, and so many of them amounted to nothing in the end. I'd simply rather believe them by their word than have to rely on these kinds of paper thin guarantees.