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Might want to check your math there. At $20/lb, zero waste (!!), 18g of coffee is $0.80/shot. Add in 10-15% waste (accurately predicting exact supply of beans is almost impossible, plus dialing in, mistakes, and training) and a more standard 22g basket, you get $1.12 per drink. Aiming for 25% COGS, that pushes up the price of a cup to $4.50 before milk, syrups, cups, etc. If the cost of coffee doubled, you'd be looking at the cost of coffee only being 38% COGS for a $6 drink. That kind of increase is not only going to completely remove all margins, but likely put you in the red per drink served. |
Common commercial beans are ~$24/kg at retail prices, and while 14g would be a double shot around here, let's assume that's a "single shot" since standards seem to differ a lot. That puts us at a much more reasonable $0.39 per "shot" of coffee after accounting for 15% waste.
On a personal note, I would actively choose to pay $0.40 more for coffee if I knew that the money went back to the farmers who produce it.