[lou1306]

a) You can set up your own advertisement/sponsorship system and, unless some bloke took the time to specifically write rules targeting your website, the ads would not be blocked. Bonus points: this prevents most malicious ads, which are another major reason people use ad blockers, from appearing on your website, simply by virtue of you not letting them in.

b) You can always follow a combination of free (unpaywalled) content + premium content behind a paywall/Patreon/etc + merchandise + Kickstarter for more ambitious projects.