[diggan]

> would rather focus on the topic than the process itself. Too much focus on the process and a little too little on the subject.

Everyone seems to write for different reasons, for better or worse. Maybe for some people, getting to think long about the process itself, is the goal, then they're successful even if they never even publish a post.

With that said, I'm guessing most people start a blog because they want to say something, and then you're right, the only way to succeed is to put your fingers to the keyboard and finally publish something. But its worth keeping in mind that not everyone have the same goal.