[sweeter]

How many people get past the first page? I'd wager a guess its under 3%. It could be 20 results or an infinite amount, it wouldn't make a single bit of difference. It is a fact that google gets to control who and what shows up in a search, and they put paying entries at the top. There are many problems with this. They have also de-listed websites from google search, and are at a high risk of complying with any government request to censor topics. Which, again, is not good for humanity.

[exodust]

That's an answer to a different question. Italian restaurants might use the first page of their menu for pizza. Do customers who want pasta conclude pasta "doesn't exist" because it's not listed on first page?

[sweeter]

This analogy disregards everything we know and understand about the internet and how corporations operate

[exodust]

> everything we know

Please demonstrate what you know before making representations about what we know.

The restaurant sells more pizza than pasta, so they put pizza on the first page of menu. The strategy works, people come back for more pizza.

Google facilitates conversions by presenting paid results relevant to search intent. If nobody ever clicked paid results and converted, businesses wouldn't buy those paid spots. Admittedly, Google makes tracking success of paid ad spending a confusing nightmare, but not impossible to work out with some effort.

If there's only 10 organic spots on the highly sought after page 1, paid search is a way to fight it out in the market. Fair enough?

It's a balance of:

  * Running a search engine business.
  * Providing quality paid results that match search intent
  * Surfacing quality organic results that match search intent
  * Allowing various ways to filter and access results according to refined search intent, for example advanced search tools or other channels such as image, shopping search, maps etc.