[zio99]

To take some cues from a similar website: http://www.fundscrip.com/

1) Over $6 Million Raised! Add numbers, they show traction no matter how low.

2) Rule of three: No donating, No sympathy purchases, No door-to-door sales. Pitch your service in three lines.

3) Market segmentation: Groups, Supporters, Retailers. Rather than a one-size fits all website, do a "Find out more" for each type of visitor to your website to improve conversion.

Hope this helps. Additionally, you could outsource the copywriting and set up some goals on Google Analytics to study visitor flow.

[joeytom]

Thanks for that feedback. I had never come across fundscrip.com before, I will check them out.