[cmaxwell]

Also consider Facebook ads and target people who like things like Sports Pools, Online Sports Gambling, etc.

I bet you won't get a lot of direct conversions but indirectly I bet you will get more organizers getting exposed to the offering.

[joeytom]

I am not sure about facebook ads, it would be difficult to track conversions as clubs usually require a lot of round table discussions before they commit to anything. Thanks for your feedback!