[Azure88]

Once shareholders are involved it's no longer enough for the company to make enough profit to sustain itself, it now needs to make more profit each year.

There might be a period of growth in the beginning when investment leads to development of new features and refining the platform, and more users join. But eventually it hits a point of maximum market saturation. The product is as feature rich as it can be, the user numbers have reached their limit.

It's at that point that enshittification begins. More ads, the minimum amount of money spent to maintain the system, locking features behind premium subscriptions, prices go up. Just look at youtube, netflix etc. At this point youtube in particular has become unusable, and the content is nothing like the stuff you used to watch on there, it's all long video essays full of sponsors as that's what the company promotes and encourages, but not what people really want to see.