[ylee]

20 years ago, when I helped cover IT hardware including AAPL for a large investment bank, our analyses consistently showed that Apple products were comparable in price to competing products with comparable specs.

I agree that Apple Silicon has given Apple an additional leg up on the competition, even aside from the more-than-competitive price.

[insane_dreamer]

Agreed. My (former) x86 Macbook was the best out there at that price. The only other laptop I found that was comparable (this was ~10 years ago) was the Thinkpad Carbon X1 (and the Thinkpads in general back when they were still high quality; not sure I would buy one now), but it was similar in price to the Macbook.