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by cjs_ac
472 days ago
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> Your product is downstream from your ideal customer profile (ICP). Do not start with an idea. Start with a problem, and then construct a solution. The solution is the product. The problem implies someone who has that problem: this is the customer. How much of a problem it is tells you how much they want it and how much they will pay for it. Because an idea doesn't necessarily have a problem, it results in a product that doesn't necessarily have a customer. > As 37Signal’s Jason Fried says “You cannot validate an idea. It doesn’t exist, you have to build the thing. The market will validate it.” Similarly, don't set out to change the world. Put your product into the world, and the world will decide whether to change as a consequence. |
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