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by pqtyw 473 days ago
> Apple is marketing to people who have devices that are old, because they are old.

It still makes claims like that arbitrary and meaningless. What does "23x faster" even mean, it's not like there are that many people who are upgrading from an Intel MBA yet are also fulltime Cinebench/etc. testers.

> It's fair to compare

Well yes. It's reasonably fair (realistically its not like any of those people this is targeted at would feel a difference between 10x, 15x or 30x) and obviously smart.
1 comments
latexr 473 days ago
> What does "23x faster" even mean

The measurements are in the linked footnote, they tested the “Super Resolution” upscaling feature of Pixelmator Pro.

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Spunkie 473 days ago
The point is that benchmark is pretty useless and likely does not line up to what a user that is still running a intel air would expect the word "faster" even means.

When normal users are thinking "faster" they are really thinking about snappiness/responsiveness, not number crunching.

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pqtyw 473 days ago
Those benchmarks seem to be more GPU based as well. e.g. something like Geekbench (not that it's necessarily that representative either) is just 2-3x faster.

https://www.cpu-monkey.com/en/compare_cpu-apple_m4-vs-intel_...

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pqtyw 473 days ago
Well yeah, I understand that this is based on some specific benchmark. Yet it's still some random arbitrary number effectively picked to mislead consumers.

Especially when for the M1 (2x faster) they decided to use an entirely different Photoshop benchmark YET they they still show it alongside the 23x for the Pixelmator one (presumably the M4 is NOT 2x faster than the M1 there..).

That's just objectively slimy (even if mostly harmless) marketing...

Also presumably Pixelmator's "Super Resolution" and Photoshop's "radial blur, content aware scale, diffuse, find edges" are also mostly GPU bound these days? Which again.. might not be the best indicator for "performance" for most consumers.

Edit: Looking at some more general benchmarks the the i7 (I7-1060NG7) from the last Intel MBA is "only" 4x (Geekbench MT), ~2.7x (Single-Core) or 2x (Cinebench single core) slower than the M4. Picking some highly specific "benchmark" that's several times higher than that is just dishonest.

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