[choxi]

I’ll know Apple is really in trouble when people stop complaining about each new product announcement

[mbreese]

People complain because they care...

You're absolutely right, when people stop caring -- that's when Apple should be concerned.

[Tagbert]

Are you new to this space? Complaining about product announcements, especially Apple's, is a game with many players and has been for decades.

[jl6]

Perhaps OP is referring to the idea that products are killed by apathy, not by hate. People who take the time to complain about something still want the thing, they just want it to be better. People who have stopped caring are lost.