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> and, ideally, advertised to a Chinese discount company

Do you need to provide the documentation to the discount company? I was always under the impression the best way to get a product made was

a) make a compelling video

b) post to a crowdfunding site and make a lot of PR noise elsewhere

c) wait for the knock offs, if it takes a while, write up some posts about how you're having trouble finding production partners

d) if the knocks offs are decent, send a good knock off to the backers, otherwise refund their pledges.