[ano-ther]

One. Building a brand is hard enough and at least in the beginning you don’t want to get distracted (and confuse others) by ”we are from $company, you know the ones making $productWithATotallyDifferentName“.

Later you can then rename your holding to Alphabet or Meta.

[3Samourai]

Yeah, it’s what I thought at first, but a VC suggested the two names for easier scalability. That’s why I’m asking HN.

[mmonaghan]

Easier to scale what? Also did they elaborate on how having two names would make that easier?

[3Samourai]

He said it will be easier in the future to add new tools, like ByteDance with CapCut and Adobe with Photoshop.

[chairmansteve]

Agreed. I work for a company that has separate names. Confuses customers and prospects.