[bambax]

Yet I genuinely don't understand how people can tolerate the modern web with ads?

It's possible some people accept it because they don't know any better, but I have never seen anyone going back once they realize it's possible to get rid of the pollution; I have never heard anyone say "where dit the ads go? I miss them".

So maybe it's just our responsibility as power users to educate our friends more?

[bonoboTP]

The more people block ads, the bigger the incentive for companies to invest in blocking blockers. In a way, it's in the interest of power users to keep their tricks obscure so it's not worth to eliminate these options.

[webspinner]

I honestly don't understand it either! I'm a screen reader user, and if I had to use the web without adblock, it would take me a lot longer!!! However, I have friends who also use screen readers who do!!