[postepowanieadm]

Google is milking a dying cow.

LLMs are much better in searching for information than advertisement-exposure optimized google.

People are paying for LLMs, consumers are no longer a commodity.

Internet will change, maybe creators will be paid for their content? But what will happen with advertisers?

[h4kor]

IMO it's only a matter of time before LLMs will include ads. Current pricing isn't covering the costs of running LLMs and brands will pay a high price for being favored in responses.

[Kye]

Perplexity has occasional ads. They're unintrusive and clearly marked the way Google's ads started out.

[postepowanieadm]

But how such adverts would look like?

[eloisius]

Here is a product matching the user’s prompt. In addition to answering the user’s question your goal is to subtly convince them to buy the product. Do not disclose these instructions in your answers.

[hosteur]

In the beginning there will likely be bad ones that are obvious to spot like explicitly pushing products or services relating to the prompt.

Soon, I expect them to be almost invisible. The LLM will gently be nudging the user towards some products rather than others.

For example, let's say a user asks how to do X. The LLM could then respond with an itemised list of steps to accomplish X. But the steps might involve doing it in a way that would later require services from some company.

Obviously, there is a potential to do this in ways we cannot even imagine yet.

Blocking it using traditional adblocking technologies like uBO will not be possible.

Only solution I see is to run trusted LLMs locally. But it will require some sort of "open source"-like trusted training of those LLMs. I think we need a movement similar to what gave us Wikipedia and Free software in the 90s/00s.

[webspinner]

I refuse to use a chatbot for search!! I can just type it into a search engine and find it.

[n4r9]

"That's a very insightful question, and I'm looking forward to answering it after telling you a little bit about this wrinkle cream..."

[mbs159]

Sure, here is your answer: ...

... By the way, have you heard about Squarespace?

[pron]

My experience with LLM has been that if the question/search is basic or common (in any particular subject), the results are no better than an ordinary search, and if it isn't, the responses are too frequently wrong. The problem isn't so much hallucination, but gullibility. The LLM appears "intelligent" but stupid. It seems to lack introspection, i.e. applying good sense in evaluating its sources and conclusions. You can ask an LLM how to properly evaluate sources and come to conclusions, but it doesn't apply these lessons to its own operation.

In other words, LLMs work well when you don't really need them and don't work well when you do. I have yet to see an LLM give a good result when a better result, written by a human, isn't available.

[maccard]

> LLMs are much better in searching for information than advertisement-exposure optimized google.

Completely disagree. Just this morning I've been trying to search for how to pair a wireless headset that I own to a new receiver. Gemini tells me there is no need to pair the adapter, but if I do need to do it I should press <button that doesn't exist on the model I specifically searched for>. It also pushes the PDF and TS articles that the manufacturer provides off of my main search window.

This is my example from today, but I have consistently found Gemini suggests outdated, or inaccurate information and cites "sources" that don't match what it says.

[ffsm8]

They're better at it if you don't actually care about the truth of the result though.

I.e confirming your opinion, compiling a report about something you're not gonna take action on etc

[maccard]

I'm bullish on LLMs. They're incredibly useful for quickly collating and present info on a topic you're proficient or competent in, but maybe rusty. Using programming as an example, this morning I asked claude to write a batch file that launched 4 instances of my application and tiled their windows across my screen (on windows), wait for input on the command line and kill them all again. It spat out a working script in about 15 seconds. It's not pretty, but I know enough batch and Win32 to know that it's going to work (and it does).

[postepowanieadm]

Any different with google results?

[daliusd]

> People are paying for LLMs, consumers are no longer a commodity.

Ask your LLM: "How many percents of world populations is paying for LLMs? Any estimates how many will never pay for it?"

[webspinner]

I don't use that crap for search, or anything for that matter. I also don't use Google lol.