[WalterBright]

If you're better than the market at predicting sacrificing the long term for the short term, you can make a lot of money by shorting those stocks.

Me, I tried shorting, and got my adze handed to me. I'm not smart enough to be successful at that, and so just stick with long positions.

[avidiax]

The trouble with shorting is that unlike a long position, where you can just buy and hold until your thesis is proven, you have to time your short position perfectly.