That's just economy of scale, though. It's always more expensive to be the early adaptor. In Switzerland, 15% of all buildings are heated using geothermal heat pumps.
Yes. And in Switzerland, I believe most new houses have some other type of heat pump (drilling for geothermal is not allowed everywhere, or too expensive). This all still needs electricity; but many houses now install photovoltaics. (At least where I live.)