[nige123]

There was always content in users’ click paths / search trails.

Google has mined that for profit from the beginning. Cutts and Co turned a blind eye here.

It was ALL OK though - because Google’s mission was DONT BE EVIL!

In 2008 Google was besieged by SEO consultants spamming their index.

Mining the collective intelligence of the hooman’s search trails was their algorithmic escape clause.

Their escape clause in 2025?

Mine for MORE!