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If you have 10m you buy a boat, 100m an airplane, with friends you spend 10m on a party which is nothing? What fun products are there if the budget is many billions? The ones in endless pursuit of simply more money are mentally ill which is hard to ignore for the rest of the club. They try some immortality but then you have to stop living the good life. May try some mars colonization but it turns out the space bicycle isn't quite ready.

They do have to do something or else the reality catches up with them. The reality that you don't need that much wealth and that it might have been better if you took less from others. This post purchase rationalization also requires training your psychopathy (you cant let peoples suffering get to you or you have to pay to help them. You need to learn to ignore it.) Witch fits perfectly with the project described in the article.