I knew you'd say that,
so I already have my answer: you're substituting your own definition of 50% for the articles definition: consumer spending.
I'd say you're moving the goalposts but trying to change "amount spent as an economic measure" to "caloric content" is more like looking at a football field and asking where home plate is.
I'd say you're moving the goalposts but trying to change "amount spent as an economic measure" to "caloric content" is more like looking at a football field and asking where home plate is.