[tartieret]

Developers tend to consider that picking a cloud provider is a technical decision, but it's actually a business one. If you aim for B2B, there is a massive incentive to use Azure, as your clients are typically Microsoft users. From there, you can benefit from coselling programs and the cost of your solution can look more attractive to your clients as they can include your license in their overall Azure/Microsoft spend.

Granted, the price of services is higher than on other platforms, but you would be mistaken to thing that's the price you are paying at scale, on a multi-year deals with reservations.

If I were to start a B2B startup I'll definitely go with Azure. For B2C or e-commerce, I'll probably look at others