These are related: the rich backers of right-wing media have for decades pushed the idea that taxes are this scary, hard process where one mistake can ruin your life. That is not, and has never been, true (the average person audited by the IRS roughly breaks even because they usually weren’t claiming every possible deduction) but it’s in their interest to promote that belief because it supports lowering the rates they pay and the consequences people suffer for cheating (rich people do this in much larger amounts because most of us don’t have the flexibility to engage in creative accounting or enough inventive to do so).
Intuit wants everyone to think it’s so scary that you need to pay them, and the company is run by rich people who would want to pay less in taxes no matter what industry they’re in.
The combination is how you get people arguing for their boss to get a tax cut even if they personally will pay more, because as long as the IRS is a fabled bogeyman they have been told that’s the price of freedom. It took the better part of the 20th century and billions of dollars in funding to teach the point where enough people believed it, but they were patient.
Intuit wants everyone to think it’s so scary that you need to pay them, and the company is run by rich people who would want to pay less in taxes no matter what industry they’re in.
The combination is how you get people arguing for their boss to get a tax cut even if they personally will pay more, because as long as the IRS is a fabled bogeyman they have been told that’s the price of freedom. It took the better part of the 20th century and billions of dollars in funding to teach the point where enough people believed it, but they were patient.