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> So if you have any sort of business where people pay you per click This. This is the problem -- pay-per-click is completely and utterly broken, and has been ever since people figured out how to use bots effectively. For one, PPC is simply not compatible with real-time reporting, but there are myriad other problems with it. And honestly, I don't know if it's even really a problem worth trying to solve, since there are better models out there already. "CPA" ads [1] are by no means perfect, but they obviate almost all of the problems you mention simply by their definition: the advertiser does not pay unless whoever clicked on the ad does something "interesting". Usually, this can mean anything from signing up, to buying something, to simply generating a sales lead, but the important thing is that "interesting" is defined by the advertiser themselves. Not by, say, Facebook. Full disclosure: I'm an engineer at a startup that does, among other things, CPA-based ad targeting. [1] For those of us who don't work in ads, http://en.wikipedia.org/wiki/Cost_per_action has a decent explanation. |