[josephg]

Yeah absolutely. I worked at a startup awhile ago with a really incredible designer. She insisted that everyone in the company sit in on one or two user interview sessions she had organised with our potential users. It was an incredibly eye-opening experience, and I can't recommend it highly enough.

I highly recommended doing the same if you can swing it. Its equal parts insightful and motivating. And the clients generally love it - since it shows your team really cares about their problems and use case.