[techorange]

One thing that's interesting about the attention economy is -- I feel like Musk's biggest risk is someone taking the attention away from him. It puts in context some of the crazy attention grabbing things celebrities like Ye have done, and Musk's purchase of Twitter. If another Entrepreneur captures the imagination of investors, that would probably be the end of Musk, he's probably literally dependent on the investor attention he gets that inflate the companies value, and now he has some influence on the chance another Entrepeneur goes viral.

[Andaith]

If that's the case, then he likely has to keep getting more and more extreme to maintain the attention. This is going to be turning sentiment against him, and he's probably also hitting his limits with the nazi rhetoric / sieg heil.

Eventually, attention will wander. He's done an excellent job of keeping it as long as he has, and profiting from it, but how much longer can he maintain it?