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by octorian
481 days ago
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One thing about this period that kinda annoyed me in the tech press, is that it always felt like these companies were making new/better computers for "their existing customers" as if they were only ever competing against their own older products. Another thing, which perhaps "grinds my gears" a lot more, is that this late-90's/early-00's shift to PCs happened before Linux was sufficiently taken seriously. So lots of high-end applications that started on UNIX migrated over to Windows NT. And once you're firmly on Windows, its much harder to go to Linux. (Whereas commercial UNIX to Linux is easy.) So now there are whole markets (that used to support commercial UNIX) where Linux users get the middle finger, and as someone who hates Windows, this really ticks me off. |
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If you had a large-scale workstation application, Microsoft would assign you a relationship manager whose job was to convince you to port your software to Windows NT. In addition to wining & dining your execs, they would provide lots of engineering resources: Free Windows, developer tools, and documentation licenses; direct access to Windows engineering teams to help with issues you ran into doing your ports (for which they'd strongly push you to use native APIs); assistance with choosing and deploying hardware; and sometimes even free hardware and on-site "sales engineers" for a time to work through initial bring-up. This type of love-bombing never lasted forever, but for most vendors at the point where they started guiding a vendor towards a more "normal" relationship they had the revenue justification for that normalization.
Microsoft used the same strategy to get people to port their DOS and then Macintosh applications to Windows, to port their games to Microsoft's platforms (whether from DOS to Windows or from other consoles to Xbox and PC), to port their client/server applications and then web applications to Windows Server, and so on, and it has *always* been extremely effective.