[adorosario]

I recently dug into some data in GA4 for our website and found that while Google Organic brings in more traffic, ChatGPT clicks convert way better — 6.8X better for free trial conversions, to be exact.

If you’re in the trenches of SEO and digital marketing, you know that this is a big deal.

Despite having a fraction of the total visitors, ChatGPT clicks were outperforming Google Organic in converting users into free trials (our conversion event)

From a common-sense perspective, it makes perfect sense — instead of TBC (10-Blue-Links), the user is coming to your website highly qualified and probably warmed up and pre-sold on your product and services.

In short, while ChatGPT drove just 4% of the traffic, it accounted for 22% of the conversions.

[duxup]

It makes sense as I probably asked ChatGPT a lot of specific questions, and the answers I liked or I would not have clicked.

Google links who knows….

[adorosario]

Totally -- any outgoing link seems to be "pre-cooked" and "pre-approved" by the ChatGPT context (so intent is much higher)

[hedora]

I’d be curious about conversion rates from other search engines.

I can believe that you get some lift from better relevance with ChatGPT.

I can’t believe you don’t get significant drag from Google’s result spam and sub-par result relevance.