[johnnyanmac]

>or perhaps they already would be doing that and this tool helps it?

Yes. I don't think we should ethically encourage the abuse of workers. And that official lens of marketing can and will shape who reaches out, even if the tool can indeed be used ethically. Framing is key.

As a tame example: think of the graphic design and marketing of red bull vs Monster. They have the same basic ingredients and purpose but that simple red bull design vs the in-your-face punk-esque vibe of Monster will change who buys it, how they identify with it, and even alter the perception of how it tastes.