[SubiculumCode]

1. The incentive is to get grants. Papers, sure...but grants really. The problem is that grants are effectively smaller than they used to be due to inflation, and so you have to have multiple R01 level grants to fund the lab. Grants must be understandable and seem feasible to get funded...the competition is incredibly high....so this limits attempted scope. So to survive, you write grants that are simple and easy to achieve.

2. In general, the problems are harder today than they were 40 years ago. We are constantly delving into problems plagued by noise and heterogeneity. This makes progress much tougher.

3.