"Yes, I do remember why I liked things in batches. Facebook suggests things for you to like in the right column on some pages. As soon as you click to like one of them, it replaces it with another suggestion. I’m quite happy to like thousands of things on Facebook as it improves the kind of stories and ads that come up in my news feed and again in the right column. I would rather see things I am interested in than things I’m not."
A little different than the typical idea of a Reader's Digest granny who doesn't understand the internet. Unlike the problem with display ads, in this case Facebook's UI purposefully encourages clicks based on user intent that is highly unrelated to the ad itself. Plus, as a FB advertiser you can actually see the profiles so you can see that these folks are heavy-duty clickers...and if you check the numbers carefully, you can also see that FB invalidates some of the clicks from the folks who like your page, since at some point the behavior is clearly indefensible. However, FB still leaves them attached to the page, since in the end FB can't tell if they really meant to click on your ad or not. And they don't appear to go back and invalidate previous or subsequent clicks from that invalidated user. They just trim off a few.
I consider this unethical business behavior on the part of Facebook. And since I also believe in caveat emptor, I wanted to make sure to get the caveats out there for any emptors who are interested.
"Yes, I do remember why I liked things in batches. Facebook suggests things for you to like in the right column on some pages. As soon as you click to like one of them, it replaces it with another suggestion. I’m quite happy to like thousands of things on Facebook as it improves the kind of stories and ads that come up in my news feed and again in the right column. I would rather see things I am interested in than things I’m not."
A little different than the typical idea of a Reader's Digest granny who doesn't understand the internet. Unlike the problem with display ads, in this case Facebook's UI purposefully encourages clicks based on user intent that is highly unrelated to the ad itself. Plus, as a FB advertiser you can actually see the profiles so you can see that these folks are heavy-duty clickers...and if you check the numbers carefully, you can also see that FB invalidates some of the clicks from the folks who like your page, since at some point the behavior is clearly indefensible. However, FB still leaves them attached to the page, since in the end FB can't tell if they really meant to click on your ad or not. And they don't appear to go back and invalidate previous or subsequent clicks from that invalidated user. They just trim off a few.
I consider this unethical business behavior on the part of Facebook. And since I also believe in caveat emptor, I wanted to make sure to get the caveats out there for any emptors who are interested.