[DanielHB]

That strategy is just for raising money, as far as I know Tesla doesn't raise money from investors anymore. Although you do have to keep stockholders happy and framing as a tech company helps with that.

No it seems he really wants to pivot tesla away from cars to services like Apple. Sell the hardware but have the massive profits on services. Remains to be seen if the strategy will work out, it is a very risky bet.