[tytso]

That's incorrect. You're confusing the Limited Run / Limited Pressing story with the Wahanegi story, both of which hit HN very recently. I find the Wahanegi story more interesting since the OP has a much more concrete analysis about what was happening and why Facebook ads aren't as useful to advertisers.

[nl]

Sorry, you are right.

(And yes, the Wahanegi was much more interesting, which I guess was why the number stuck in my head)