[slyn]

May have been true when Instagram was a photos app with a chronological timeline of only the accounts you follow + a few ads. If you wanted to seek content outside of your personally curated feed it was in a different tab or you would need to search for it.

Now it’s a meme-shorts first platform that constantly suggests content outside of your follows and non-chronologically. You can’t opt out of “suggested content” pictures or videos in your feed for more than 30 days at a time and there is no option to permanently opt out. It’s not possible to opt out of shorts (reels) suggestions in your feed. It’s not possible to opt out of meta “threads” suggestions in your feed. I just opened the app and 5 of the first 11 items in my feed were sponsored ads, and 1 of the 11 was suggested “threads”.

[awad]

Plenty of those memes and reels ARE focused on 'IRL' activities, though. Obviously the full experience depends on your feed, but a lot of content is created and shared around restaurants/activities/vacation etc and many millennials and Gen Z find inspiration there, whether from influencers or peers.