[dasil003]

I don't know if things are as clear-cut as you posit, but I definitely appreciate the research and attention you've put into this.

Whether it's ethical or not, everyone is coming to the realization that Facebook ads suck. There have been many explanations, mostly of the hand-wavy variety surrounding the intent of users on a social network vs a search engine, but this is the first theory I've heard about how the mechanics of Facebook itself are creating specifically low-value classes of users.

Now obviously you're never going to get an honest response from a customer service rep as their hands are tied. However, if Facebook are smart, their top ad guys are deep at work investigating your claims. Being able to increase the real value of clicks is absolutely essential for the future growth of Facebook's ad platform. If they jealously guard the information gap, then it will hurt them badly as everyone comes to their own conclusion that Facebook ads are worthless. They need to make sure that doesn't become the conventional wisdom.