[rodolphoarruda]

I totally agree with the post. Now, regarding: "Don’t over-engineer your site", I'd say sometimes it's good to add some engineering to it. To put an effort. If you had zero effort to put your website (or public notepad) online, it won't cause much regret to shut it down. So a decent effort would at least cause a second thinking before shutting it down, as you would remember the time you had dedicated to it for the infrastructure and content itself.