[Stealthisbook]

It's true that the top line tuition is generally discounted through financial aid, but that's been the case for decades. People aren't shocked at the absurd tuition, but at the rate of increase that vastly outstrips aid, making the normal discounted cost increasingly unaffordable.

The actual shocking costs are buried well below the top line as services and facilities that you'd expect to be paid through tuition are separately charged but mandatory fees.