[codequickly]

I can't believe how high the expectation is for tv ads. It's just commercial, folks. Did you expect to see it starring Christian Bale and featuring mind blowing CGI and special effects?

As for the new ads, they aren't that bad. These ads aren't for us, geeks. Nope. These are for the majority of population, ie the rest of us. Apple's ad has always been about warm and fuzzy feeling of being human, not about cold and intimidating machines.

Sure, these ads are corny. It's cheesy. lame... But that's why these are so great. Someone mentioned in the comment comparing it to the lame Dell Dude. Yes, it was lame... but everyone remembered him and his line when we mention it. These ads leave permanent impressions in our mind. That's why these ad campaigns are effective. It's memorable, perhaps even embedded in our subconscious mind.

What I did get from the ads? The message is "Mac is great because it comes with support. If I need help with iMovie or Mac or anything else, I can get help from a Genius. We can ask them anything" Sure, it might be limited to talking to some snobbish teenage "Genius" at Apple store, but it's still better than trying to get tech-support on the phone with some guys in India who has no idea what the hell I'm talking about, or bugging children/relatives/cousins who happens to "know a lot about computers" during Thanksgiving/Christmas.