[dangrossman]

> And that number has to be consistently better than Google's.

Why's that? This isn't a zero sum game. You don't advertise only on Google or only on Facebook; as much as your budget allows, you advertise on every channel you can achieve a positive ROI on.

For any advertiser looking for a direct response, like a signup or purchase, I doubt anything Facebook can do would make the ROI better than advertising on search. No amount of demographic and interest targeting will make advertising to people as effective as advertising to intent. You can pay Google to send you people while they're in the process of looking for your product; Facebook doesn't do that.

[tlow]

Who is the "you" that your post above mentions?

[dangrossman]

The advertiser.