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by tptacek
5069 days ago
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Nit: "marketing" is not a synonym for "advertising". Advertising is part of promotion, which is in turn part of marketing, but it is not the most important part of marketing (normally, that's pricing and market segmentation). Steve Jobs was, by all appearances, a master marketer across the board. But Chiat\Day didn't do much of Apple's marketing work. |
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