Did you read it? No where does the author say "Apple makes bad ads". He said Jobs made cheesy, empty ads. "Genius" isn't a cheesy, empty ad. It's just bad. In an article that starts with "Apple makes great ads", continues onto "everyone else makes poor ads", reaches a conclusion of "Apple hasn't made a bad ad since the G4 and Powerbook were hot" and finishes with "Apple's advertising is getting worse, but you can't blame them for that", the last thing on my mind at the end was "Apple always has bad advertising". Because in the last 5-10 years, that just hasn't been true.